SignalForge x Five Recruitment
Most GTM hires start with a job spec. Ours start with a system check.
Where this came from
Mel and Jack were recruiting Luke, and the conversations kept going deeper than the roles on the table. The answer Luke kept giving them was the same one every time: when senior GTM hires fail, it is almost never the person, it is the system they walk into. Mel and Jack recognised it immediately from the other side of the desk, and they were willing to do the thing almost no recruiter does, which is question the brief before taking it. That is how the three of us ended up building this together.
What we deliver together
SignalForge fixes the system. Five finds the person it needs. Every senior GTM brief now starts with the GTM System Readiness Diagnostic: a free six-minute self-assessment scoring the GTM system across six dimensions, targeting, messaging, pipeline, role design, data loops and AI readiness, before the hire is made. The result shapes the role, the search and the system roadmap that runs in parallel.
One seat is not a system
Hiring one function in isolation optimises one node in a system nobody has read, which means the ceiling on that hire is set by the functions nobody looked at. Five hire across the go to market spectrum and start where the system starts: marketing first, then sales and customer success, with the commercial side of product where the remit is extending.
Almost every GTM recruiter is sales led with marketing bolted on. Five are the other way round, because marketing sets the positioning sales carries, the narrative presales demonstrates and the messaging customer success reinforces.
About Five Recruitment
Five Recruitment is a specialist go to market recruitment consultancy led by Melvin Day and Jack Berry. Current mandates span marketing leadership and specialist roles, including ABM and growth, demand generation, performance marketing, regional marketing and events, alongside GTM engineering and operations roles.