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When GTM decisions matter, judgement matters more than tools.

AI-Native GTM Advisory is senior, independent decision support for leadership teams building full AI-native GTM. We advise on architecture, orchestrate delivery partners, and reduce risk at the points decisions are made before and during execution.

This is not execution. And it's not generic GTM consulting. It's the senior architecture and orchestration layer for teams moving the whole go-to-market to AI-native.

"

Luke's thinking on AI and go-to-market is unlike almost any marketer I've met. While most are still anchored in the last decade, he's operating in the reality businesses are facing now.

Stephen Read, CEO, Sanctus Group

Why this advisory exists

Most GTM inefficiency doesn't come from effort. It comes from unclear decisions compounding over time.

🎯

ICP Drift

ICPs exist, but aren't trusted or consistently applied across teams

🔧

Tools First

Tools are added before operating principles or decision frameworks are clear

📊

Local Optimisation

Sales, marketing, and CS optimise locally, not systemically

🤖

AI Without Governance

AI conversations happen without an agreed model of responsibility

This advisory exists to slow those decisions down just enough to get them right and to orchestrate the delivery partners that turn decisions into execution.

What this is and isn't

What this advisory is

  • Senior, decision-led advisory for leadership teams
  • Architecture and orchestration of the full AI-native GTM stack
  • Independent vendor evaluation and sequencing
  • Warm introductions to delivery partners we trust when the engagement needs execution
  • Explicitly time- and scope-bounded
  • Deep expertise in AI-native systems and vendor landscape

What this advisory isn't

  • A fractional CMO role
  • Tool implementation or configuration
  • Campaign delivery or content production
  • Foundational AI readiness work (that's the Readiness Advisory track)
  • An AI experimentation programme (that's Prototype Build)

* Those are delivered separately via AI Readiness Sprint, Prototype Build, or ResonanceAI deployment.

    How teams use this advisory

    Four decision surfaces. One strategic outcome.

    ICP Integrity & Buyability

    Pressure-test who you should target and why identifying drift or internal disagreement about your market focus.

    What you get

    ICP clarity document with confidence scoring

    Signal & Prioritisation

    Define what actually indicates buying intent without over-engineering. Build a signal taxonomy your team trusts.

    What you get

    Signal taxonomy your team trusts

    Tooling & Vendor Decisions

    Participate independently in vendor conversations to validate scope, architecture, and ROI before commitment.

    What you get

    Vendor evaluation and sequencing roadmap

    GTM Operating Model

    Ensure your system works end-to-end. Clarify where humans stop and automation starts, and where decisions compound.

    What you get

    Operating model blueprint and guardrails

    The output is not a deck. It's decisions made, risks reduced, partners sequenced, and execution architecture clarified with ResonanceAI ready to deploy when the architecture calls for it.

    Advisory Options

    Choose the structure that fits your decision-making pace.

    Monthly Advisory Retainer

    £5,500

    per month · 3-month minimum

    Designed for

    Leadership teams who want ongoing senior oversight while making high-impact GTM and AI decisions.

    Cadence (choose one, capped at 3 hrs live / month)

    • • 3 × 60-minute sessions
    • • 2 × 90-minute sessions
    • • 1 × 180-minute session (virtual or in-person)

    Includes

    • ✓ICP integrity & drift checks
    • ✓Signal taxonomy & prioritisation advice
    • ✓Tooling & vendor sequencing guidance
    • ✓GTM operating model sanity checks
    • ✓Written synthesis after each session
    • ✓Vendor participation (capped at 2 hrs/month, additional to advisory time)
    • ✓Warm intros to AI-native founders & platforms

    Fixed 90-Day Advisory Sprint

    £14,000

    one-off

    Outcome

    Move from "confused and reactive" to "confident, signal-led, and executing with the right partners in place."

    Phase Breakdown

    Weeks 1–2: Direction & Scope Lock
    Weeks 2–5: Signal & Buyability
    Weeks 3–8: Vendor Oversight
    Weeks 6–10: Operating Model
    Weeks 10–12: Close-Out & Next Phase

    Includes

    • ✓Weekly 60-min advisory calls
    • ✓Full vendor participation (max. 60-mins per week, in addition to advisory time)
    • ✓Written synthesis after each phase
    • ✓Executive debrief & next-phase guidance
    • ✓Warm intros to AI-native founders & platforms
    "

    Most people talking about AI in GTM are talking about tools. Luke is building the architecture how signals, evidence, and buyer reality become the system our teams work from. It's the difference between adopting AI and becoming AI-native.

    Mark Brewster, CEO, Explori

    Advisory produces decisions. Execution produces systems.

    The output of this advisory is architecture: decisions made, partners sequenced, operating model designed. When you're ready to move from architecture to execution, we orchestrate delivery through trusted partners or deploy ResonanceAI as the intelligence system when the architecture calls for it.

    Clear Architecture

    Decisions documented, risks understood.

    Partner Sequencing

    Vendors and delivery orchestrated.

    Operating Model

    How your GTM system actually works.

    Frequently Asked Questions

    Everything you need to know about GTM & AI-Native Advisory

    When decisions feel expensive, that's when advisory earns its keep.