ICP Misalignment Diagnostic
Quantify the cost of ICP misalignment and unlock the upside of better alignment in under 60 seconds.
Quick diagnostic, 5 inputs
Pre-filled with UK B2B benchmarks. Adjust the ones you know; the model works either way.
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ICP health score
53/100
At Risk
Meaningful misalignment is likely affecting pipeline quality. Win rate and churn suggest ICP definition or enforcement is inconsistent.
Calculated from observed metrics only: win rate, churn, and GTM efficiency.
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